Learn how to resolve duplicate content issues with Meghan in this Whiteboard Friday episode. If you’re using SEO to drive traffic to your site for the purpose of conversions, we hope you’d pick the latter! Before embarking on SEO, make sure you’ve laid out your business goals, then use SEO to help you accomplish them — not the other way around. Some SERP features on Google are organic and can be influenced by SEO. These include featured snippets (a promoted organic result that displays an answer inside a box) and related questions (a.k.a. “People Also Ask” boxes).

• You could do that level of SEO on your own, and likely for a much lower cost than hiring an SEO agency.
• Second, add descriptive alt text (HTML image descriptions) to images that carry important meaning.
• Sort the issues based on how serious they are and the number of pages they impact.
• And now you’re ready for our second strategy to help improve your SEO.
• While search engines are getting better at recognizing images, there’s no guarantee they will be able to read and understand it just yet.

Well, it’s 10x easier to hop on a podcast than pitch, write, edit and publish a guest post. Here’s a simple SEO advice that will help you find sites to guest post on. Here’s a simple SEO tip that will help you find sites to guest post on.

As SEO has evolved, so have BHS Links the ideas and practices (and at times, misconceptions) related to it. What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines (and the internet) have developed over time. As you add images to your site, make sure that people and search engines can find and understand them.

Measuring SEO Success

The higher your website shows up in search rankings, the better chance you have to grab attention and bring potential and existing customers to your business. The primary objective of both Google SEO and SEO in general is to generate organic (non-paid) traffic to your site from the search engine results. For example, a website containing text that hasn’t been updated for years may not rank highly. On the other hand, a website with high-quality, authoritative copy and regular updates will rank much higher.

Influence how your site looks in Google Search

After 12 years and 500+ audits, here are 11 SEO lessons that can save you time, money, and frustration on your journey to better rankings. This week’s Ask An SEO shows how to decode keyword intent and turn Google Keyword Planner into an SEO asset. As industry leaders, we deliver more than simply providing service; rather we act as educators, innovators and partners in our clients’ success. This dedication can be seen through award-winning blog posts, frequent webinars and our attendance at industry conferences. As a part of our deep-skilled search marketing agency, our approach is as a Comprehensive Ad Agency (CAA).

Better Leads → More Sales In 2025: How To Analyze Leads To Improve Marketing Performance

You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right away. Not only that, but Emil wanted to share his great content with the Backlinko community. Anyone landing on that page knows exactly what my piece of content is about.

Its functionality has expanded significantly in both depth and user base. It might not have the freshest data for backlinks, but the DA metric is a simple reference when judging domain strength. Ahrefs is my primary tool for backlink insights and competitor research. Their crawler is often compared to Google’s own – meaning you will find links that many other tools might overlook. Google Search Console (GSC) gives you a behind-the-scenes look at your website’s organic performance. You can check how Google indexes your site, track clicks, and spot any crawl issues quickly.

Author from Site A writes a guest post for Site B. The post contains a link to his own web. Site B gets a free piece of content and Site A gets a free backlink. Once you get backlinks to your linkable asset, you can redirect the “link juice” to your other pages (e.g. “money” pages) through internal links.

This is a great, free way to do keyword research and write about things people are interested in. Focusing on SEO is a great way to increase organic traffic to your website. Organic search is so effective because the people who come across your content are actively searching for it. This usually means better quality leads and, therefore, more engagement and conversions.

For starters, avoid keyword stuffing and make sure wherever a keyword is used, it makes sense and provides search engines with context. Additionally, be keen on using keywords at different points of a page, including headers, body content, title tags, and meta descriptions. For these websites to rank higher than you, they must use keywords relevant to the search queries. Therefore, naturally incorporating these keywords in your content will result in higher rankings because Google and other search engines will consider your content relevant and high value. Identifying the terms that searchers use in Google search and other search engines provide direction on what existing content can be optimized and what new content can be created.

For example, to rank for such keyword as “natural face cleansers”, you need to craft your content for informational intent. Focus on answering possible questions related to the industry, write about the benefits of natural products, tips for clear skin, or DIY natural face products. Although link building is the central aspect of this SEO strategy, every activity that takes place off a site is considered off-page SEO, and you shouldn’t overlook it.

PPC in Search Engine Optimization (SEO)

It’s a broad term that includes both SEO and PPC, all aiming to drive traffic to your site through organic (unpaid) and paid efforts. In simple terms, search marketing is about getting visibility and traffic from search engines using both paid and unpaid strategies. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”.

• It also shows you which keywords, content, and backlinks are driving traffic to their sites.
• Experiments have shown that there’s no right answer when it comes to breadcrumbs, but typically, having a compelling, keyword-rich structure is known to help.
• Let’s explore some working and some features of Search Engine in this section.
• Adding internal links between related pages on your site is an SEO best practice because it helps search engines and users navigate your site and understand its structure.

Optimize on-page SEO in 8 steps

Moz is a full-service, all-around powerhouse tool, whether you are looking for keyword suggestions or want to crawl the website. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you BHS Links have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website. Parts of the URL can be displayed in search results as breadcrumbs, so users can also use the URLs to understand whether a result will be useful for them.

Best LinkedIn Messaging Examples & Strategies That Work in 2025

Next, keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics. If you want to find keywords that are closely related to your seed keyword, you need a human mind. And as that page has accumulated links, it made its way onto the first page for “white hat SEO”.

While such reviews might not be a direct Google ranking factor, they can promote branded searches and enhance your overall reputation. Either way, partnerships can significantly increase brand credibility and exposure. Promoting your collaborations can generate plenty of backlinks and unlinked mentions. You might get a link in the transcribed article, and even if you don’t, the interview will boost brand mentions and searches. Ensure your chosen website is relevant, as backlinks from poor-quality sites won’t help your SEO efforts.

Get coverage from Press Release sites

Public speaking at industry events, conferences, and summits builds credibility and often results in high-value backlinks. If you’re not sure where to start with off-page SEO, consider link building. Inconsistent citations are confusing to both people and search engines. And even if you don’t get a link or immediate traffic, you’ll get more attention.

His expertise lies in crafting compelling brand stories; he blends his expertise in marketing with a love for words to captivate audiences worldwide. His projects focus on innovative digital marketing ideas with strategic thought and accuracy. It helps build trust in you as a thought leader in your industry.

Resource Page Link Building

In fact, reviews are one of the most important factors Google takes into account when BHS Links evaluating your site’s reputability. You’ll see a dashboard with a summary of your overall online presence. You can also find sites in your niche and reach out to them about syndicating your content. Some publications like to syndicate content because it’s easier than creating fresh content all the time. Then, go to your “Mentions” report and filter for references to you without backlinks.

Increased Brand Awareness

Revive those pages or create a smashing 404 page with links to other internal pages. Also, whenever analyzing your link profile, check your website for harmful links, like adult sites referring to you or malware domains sending a link to your website. You can check this by using the aforementioned tool – Site Explorer. Many times they happen to not be very relevant to your page topic and can easily mislead Google in “forming an opinion” about your content. Not until recently, I myself realized that anchor texts truly matter and they’re a clear indicator of the relation between your page and the linked one. Hence, I started to pay more attention to the words I add the outbound link on.

• Then, go to your “Mentions” report and filter for references to you without backlinks.
• Explore opportunities to collaborate with other businesses and industry influencers.
• You get links to your crucial money and most linked pages; you give links from posts that are not important to you and that have no internal and external backlinks pointing to them.
• This is the best way to attract a targeted audience to the website.
• Whether you’re looking to check my website SEO, evaluate your SEO website check, or analyze your competitors’ strategies, using a website SEO checker simplifies the process.

After this, you’ll need to scroll down and select “Highlight Unlinked Mentions” from the filters menu. You also get some basic insights, like the number of monthly visits and overall rank within the website’s category, which you can use to determine a site’s authority and potential. When you enable it, you’ll see a window with color-coded links of different types, as well as link attributes that help you review link structures easily. Metadata—Each page should have a meta title and meta description that concisely and accurately represents its content.

This might made you understand what does link building mean in your website ranking process. Search engine optimization is the method of optimizing your site to rank as high as possible in organic search engine results. When it’s the matter of search, people use the term “organic” to refer to search results that are unpaid. This is varied from pay-per-click advertising, which is a technique that aims at paid traffic generation. Don’t forget to continuously track your target keywords’ rankings using SEO tools or specialized rank-tracking software. Schema markup enhances search engine results by creating rich snippets—extra details displayed beneath a search result.

Users expect quick access to information, and if your website takes too long to load, they are likely to bounce off and look for alternatives. Optimizing images, minimizing HTTP requests, and leveraging browser caching are strategies to enhance loading speed. In general, your anchor text should describe the page you’re linking to. The Google algorithm accepts exact-match anchor texts for internal links, so use them as you like. If you’re looking to dive deep into web analytics and competitive intelligence, SimilarWeb is an excellent choice. Enter your primary target keywords, choose whether to look at global keyword data or keywords relating to a specific country, then hit search.

Use AI to engage with customers

E-E-A-T is part of the Google Quality Search Raters Guidelines and not so much a ranking factor, but it is a guideline. Google’s Search Quality Raters Guidelines used to be a closely guarded document at Google that was eventually leaked online. Google now openly publishes the document as an example of what its Quality Raters are looking for when they manually review websites.

Monitor and Analyze Performance

The primary objective of both Google SEO and SEO in general is to generate organic (non-paid) traffic to your site from the search engine results. And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for. To rank in Google today, you also need to add synonyms and other related keywords to your content. One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages. This practice ensures that potential customers receive the most up-to-date information about your business, enhancing their overall experience and likelihood of engagement.

The Only 3 Content Management Systems You Need to Know

• Another option is using an SEO tool like Semrush to confirm search intent.
• More and more, Google is focusing on providing answers rather than just a list of pages.
• While SEO is one of the main buzzwords whenever Google rankings are discussed, Google E-A-T is another three-letter acronym that can help you in the new year.
• SEO experts consider optimal keyword weight to be 24% of the entire text.
• Embedding tools like Tagbox help add a social media feed to your website, making it more engaging and pleasing to the eye.

Shortly, we’ll BHS Links explain how to pick keywords well and how to plan your content so you reach quality goals. Internal linking refers to adding hyperlinks within your website’s content that direct users to other relevant pages on your site. Implementing schema markup and utilizing internal links are two effective strategies to improve your website’s ranking on Google.

Plus, using LSI keywords also helps to improve your topical depth which in return helps with relevancy. In 2024, topical depth will become more important (hence, the preference for long-form content). So, be sure to build and expand your content around other related keywords and subtopics as well.