Start by conducting thorough keyword research to identify relevant and high-ranking keywords for your page, site, reviews, and Google Business profile. To rank for local search queries, optimize for local keywords and create a Google My Business listing. We start with SEO consultancy to learn more about your business. Then we put together a strategy that helps you reach your organic traffic goals.
Our analysis of Google’s key ranking factors found that the average Google first page result contains 1,447 words. Ever seen a snippet saying “Their website mentions service” in local results? Make sure your reviews and website content highlight the specific terms you want to rank for, so Google picks them up. As with any PPC campaign, Ads appear on a Google Maps SERP above the organic results, usually one or two at a time.
Use Google Posts to announce sales, events, or quick updates. Each post typically stays visible for a week or so and gives people a reason to engage with your listing. Your application will get reviewed and approved, and you’ll get an email notification.
This function will return an average rank for any duplicates, ensuring your rankings remain fair and balanced. While it doesn’t eliminate ties, it provides a more nuanced approach to dealing with them. One of the challenges you might encounter when ranking is dealing with duplicate values. The RANK function assigns them the same rank, but this can throw off the rest of your list. While this all sounds like a lot to manage (and it can be), once your website is running well, it usually stays that way.
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- The internet is text-based, so your video is going to stay hidden from search engines unless the text attached to it can be picked up.
- And naturally, as the internet becomes more common and Google expands even further, there are more regular updates.
- Content that doesn’t rank well tends to fall further and further into obscurity.
- As with anything, ranking in Google Sheets comes with its own set of common pitfalls.
Citations are mentions of your business name, address, phone number (NAP), or website on other websites or directories. Regularly review these metrics and make adjustments to your Google SEO strategy for your business site accordingly. Identify pages that are performing well in Google search results and replicate their success across other business pages on BHS Links your site. The easiest way to consistently rank on page one of Google is to hire experts with experience in ranking sites.
✔ Enhancing Site Authority
Yahoo and Bing are very similar, but a couple of years behind in my opinion. So more exact match anchor text and more links generally still work well in Yahoo and Bing. Bing tends to take much longer to index and rank sites than Google does as well. I honestly didn’t know where to start when it comes to manual link building. I love to hear from those building a significant web presence through consistent content production (without all the manual link building)…great job. I’ve done ZERO link building in 3 years+, and my traffic has grown to over 200K uniques a month fyi.
The alt text for images can also be optimized for SEO, but even this needs to fit naturally. If they sound awkward or are difficult to work into the flow, you may want to reevaluate your chosen keywords. Now that you know what pages you’re going to optimize first, let’s decide how we want to name our pages across the entire site. Making sure your store works on mobile is important, since shoppers are buying using their smartphones more and more. You can see SEMrush’s guide to speeding up Shopify for more tips.
One of Google’s primary ranking factors is the recency of your content. The more up-to-date your pages are, the better chance they have of reaching the top of the SERP. In addition, since the query is so specific to their needs, there are likely less competitors you need to beat out to rank at the top of the SERP. If you don’t want to use a dedicated tool, you can always manually check your rankings in Google.